MAM
Niraj Dutt joining NDTV Media as executive V-P
MUMBAI: Niraj Dutt, the former number two in ad sales at Star India, who also quit about the same time as did Raj Nayak, is joining NDTV Media as executive vice-president.
Dutt will be based in Delhi. There will be no structural changes at NDTV Media with Rajnath Kamath continuing to head advertising sales and Avinash Kaul continuing to handle strategic planning, research and marketing, says NDTV Media CEO Raj Nayak.
At Star, Dutt, who reported directly to Nayak, was fully responsible for the sales of all the channels in the network with all the VP’s reporting to him.
After Dutt quit Star, he was keen to pursue his own business. However, things did not work out as he had planned and therefore the decision to get back to the corporate world.
Dutt started out as a management trainee with the Times Group and has been in the media business thoughout his career.
The appointment of Dutt would appear to indicate that NDTV Media is readying to expand its scope of operations beyond that of managing advertising and marketing of just the NDTV news channels.
Nayak told indiantelevision.com in a recent interview that he had set himself a June deadline to start pitching for new business from non-competetive broadcasters to handle their sales and marketing as well as offer strategic programming and distribution consultancy.
Expect some action on this front once the elections are over and done with.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
