MAM
Nine Triangles welcomes Tanmay Pani as EVP and chief strategy officer
Mumbai: Nine Triangles, a leading digital strategy consulting and marketing company, has announced the appointment of Tanmay Pani as executive vice president (EVP) and chief strategy officer.
Pani brings a wealth of experience from his extensive background across industries, having worked with prominent brands such as TCS, HDFC Bank, Sharekhan by BNP Paribas, GroupM, and Prabhudas Lilladher, among others. With experience on both the brand and agency side, Pani possesses hands-on expertise across facets of Marketing, Digital Transformation, Media Planning, and User Experience.
Reflecting on his new role at Nine Triangles, Tanmay expressed his enthusiasm, stating, “At Nine Triangles, we are shaping the digital landscape with innovative solutions that drive results. I am excited to join a team focused on creativity, collaboration, and cutting-edge tech. I look forward to contributing to Nine Triangles’ journey to success, where challenges are opportunities and projects showcase our high delivery standards.”
Nine Triangles CEO & founder Krishna Mohan Jha shared his excitement about Pani’s joining, stating, ” Tanmay’s appointment is a pivotal moment for Nine Triangles. His wealth of experience and strategic prowess are in perfect harmony with our vision of leading digital innovation. With Tanmay at the helm of our strategic endeavors, I am certain we will continue to set new standards in the digital landscape, solidifying our position as a reliable partner in our clients’ journey to success. “
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
