MAM
Nimesh Shah rejoins Madison Digital as general manager
Mumbai: Madison Digital, the digital unit of Madison World, has announced the return of Nimesh Shah as General Manager for Madison Digital. He will co-lead the western region alongside Vineet Shah and will report directly to Madison Digital and Madison Media Alpha CEO Vishal Chinchankar.
Nimesh has over 14 years of experience in digital marketing out of which six years have been at Madison. He has a proven track record of success across brands and agencies and has also had an entrepreneurial stint. Apart from Madison, he has worked in companies like Kuoni India, Talwalkars Fitness Ltd; and prior to joining Madison he was at Essence Mediacom. Across his career he has worked on multiple reputed brands such as Tata Consumer Goods, Piramal Healthcare, Bluestar, Bayer Consumer Health Products, Hygienic Research Institute, Exide Batteries, among others. He holds a bachelor’s degree in BMS from Mumbai University and a post graduate diploma in Business Management from Rizvi Institute of Management.
Chinchankar expressed, “We are happy to welcome Nimesh back at Madison Digital. I am confident that his leadership will strengthen our capabilities in the western region, and I am extremely certain that his core abilities of strategic acumen and client focus will bring tremendous value for Madison and our clients.”
Shah comments on his re-joining, “I’m thrilled to reunite with Madison World and contribute to its digital initiatives in this ever-evolving landscape. I have had the privilege of witnessing the transformative power of digital and its impact on consumers. My focus will be on driving innovation, with a particular emphasis on data and technology-driven solutions to facilitate digital transformation and foster business. Together, we aim to redefine possibilities and create impactful, strategic experiences for our clients. I am super excited to be a part of this journey.”
Brands
Bikaji Foods International acquires remaining stake in Petunt Food
Snack maker spends Rs 8 crore to buy the remaining 48.78 per cent stake
MUMBAI: Snack maker Bikaji Foods International said on Friday its board has approved the acquisition of the remaining 48.78 per cent equity stake in Petunt Food Processors Private Limited, turning the firm into a wholly owned subsidiary.
The additional investment, valued at about Rs 8 crore, will consolidate Bikaji’s ownership in Petunt Food. The company earlier held a 51.22 per cent stake in the food processor.
Following the transaction, Bikaji acquired 35,98,998 equity shares with a face value of Rs 10 each, representing the balance 48.78 per cent stake, the company said in a regulatory filing.
Petunt Food Processors has an authorised share capital of Rs 8 crore, comprising 80 lakh equity shares with a face value of Rs 10 each. Its paid-up share capital stands at Rs 7.37 crore, divided into 73,78,098 equity shares.
Bikaji said the acquisition aims to consolidate its shareholding and securing full ownership and operational control of Petunt Food, which plays a key role in the company’s operations in southern India.
Petunt Food Processors manufactures and processes a range of food products, including sweets and namkeen, and undertakes packaging, labelling, grading and distribution of food-related items.
The company reported a turnover of Rs 363 crore in FY2023, while its turnover stood at Rs 52.07 crore in FY2025.
