MAM
Nimbus Sport awards World Series Hockey creative duties to Euro RSCG
MUMBAI: Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series after a multi-agency pitch.
As a part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.
Nimbus Sport COO Yannick Colaco said, “We were impressed with the work Euro RSCG presented to us, right from the first round of presentations. We found them on the same plane as far as understanding our brand and the vision for WSH. We look forward to a mutually beneficial association with them for the entire duration of the series.”
Track Euro RSCG India managing partner and chief creative officer Satbir Singh added, “Euro‘s creative duties for this project will span 360 degrees across TV, print, digital, activation, outdoor, radio etc. We will work on the tournament‘s pre-launch buzz, match day action with the focus on consumer engagement across the country. I’m looking forward to working on this project, especially since I have been a hockey player myself. I see a lot of scope to do a lot of good, quality creative work on this brand.”
Euro RSCG India president West and South Shavon Barua said, “Sports is an extremely dynamic, fast-paced category to work on, especially from an agency’s perspective. This prestigious project also gives us a chance to bring India’s national sport in the limelight it deserves. We look forward to doing some great work for the series.”
Scheduled to begin on 17 December, the series will be spread over 61 matches and will culminate on 22 January 2012.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
