MAM
Nilkamal introduces India’s first holistic sleep solutions brand, Doctor Dream
NEW DELHI: Furniture brand Nilkamal has introduced the country’s first holistic sleep solutions brand – Doctor Dreams.
Targeted towards millennial digital-savvy audience, the brand offers a variety of products, solutions and digital experiences including innovative mattresses, mattress protectors, pillows, beds and more that can be accessed by consumers at their convenience, at the click of a button. With an innovative design that comes packed in a box, Doctor Dreams mattresses are the embodiment of the brand’s proposition, ‘Happy Sleep Delivered.’
Nilkamal Ltd senior general manager (e-com head & buying) Vinod Khandelwal said the brand is working towards a comprehensive sleep ecosystem where it looks beyond products and leverages technology and services to ensure customers get the most comfortable and happy sleep.
“Sleep is everybody’s happy hour and a body’s intrinsic need. As a team we are on a mission to deliver the happiest sleep. We are. Doctor Dreams Mattress comes with a 100 nights free trial to ensure that every customer is fully satisfied with our offerings. Going forward we intend to expand our basket of offering to cover every aspect of sleep by influencing all five senses,” he added.
The company’s aim is to create a lasting relationship going beyond a transactional one that ends with a product purchase. “We want to be known as a service brand rather than a products brand,” shared Khandelwal.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
