MAM
Nilesh Naik joins Perceot/H as SCD in Bangalore
MUMBAI: Percept/H has appointed Nilesh Naik as senior creative director for its Bangalore office. He moves from Dentsu Marcom, where he was at Mumbai office serving as creative director.
In his new role, Naik will be spearheading the creative team in Bangalore and will be focusing on developing and strategising innovative campaigns for the clients.
Percept/H chief executive officer Prabhakar Mundkur said, “Our Bangalore office is growing from strength to strength. Getting Nilesh on the team is part of our effort to strengthen the creative product at Percept/H.”
Naik said, “Percept/H is the right fit in terms of brands, the people, and their vision for the place. It‘s a great opportunity to create work that‘s refreshingly different yet works wonders for the brand.”
Naik comes on board with 13 years of experience in the advertising industry and during this time has worked with agencies like Everest, Euro RSCG, Ambience and Bates. He has worked for different verticals like FMCG, finance, real estate, publications, telecom and insurance. Naik was part of the team that managed Tata AIG Life‘s launch campaign in India.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
