Brands
Nikon’s nocturnal marvel: Z5II raises the bar for low-light photography
MUMBAI: Nikon has unleashed its latest weapon in the camera wars—the Z5II, a full-frame mirrorless marvel that promises to turn night into day. Unveiled yesterday in Mumbai, this 24.5-megapixel powerhouse boasts what the company rather immodestly calls “unparalleled performance” in challenging conditions, particularly when the lights go down.
The Z5II’s party trick is its astonishing -10EV autofocus detection range—the lowest in Nikon’s stable—allowing photographers to capture sharp images in environments so dim that rivals would be fumbling for a torch. Paired with a hefty 5-axis in-body stabilisation system offering up to 7.5 stops of shake compensation, the camera practically laughs in the face of tripods.
Speed demons will appreciate autofocus that’s three times nippier than its predecessor, with a 14fps burst rate to freeze even the flightiest subjects. “Whether to capture a bird taking flight or a split-second moment in sports,” Nikon boasts, “the Z5II is the perfect camera to capture fleeting instances with precision.” One might say it puts the “snap” back in snapshot.
Filmmakers haven’t been forgotten, with 4K 60p recording in crop mode and 4K 30p in full-frame—using 6K oversampling for extra detail—plus 12-bit N-Raw for those who enjoy torturing their computers during editing. Slow-motion aficionados can revel in Full HD at 120fps, perfect for capturing dramatic hair flicks or champagne corks in exquisite detail.
The Z5II flexes its artificial intelligence muscles with nine types of subject detection—tracking everything from dogs to trains—and introduces a dedicated picture control button for quickly cycling through “Imaging Recipes,” Nikon’s rather culinary term for its filters and presets.
For those shooting in harsh sunlight, the electronic viewfinder pumps out a retina-searing 3,000 cd/metre square of brightness, while a 3.2-inch vari-angle screen handles awkward angles with aplomb.
Nikon remains mum on pricing and availability, directing eager shutterbugs to its website for more information. With its impressive specs and focus on low-light performance, the Z5II appears poised to light up the mirrorless market—even in the darkest corners
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
