Brands
Nikon India unveils debut ‘Wonders of the Wild’ contest with WWF-India
Mumbai: Nikon India Pvt Ltd is thrilled to announce the launch of the first season of its ‘Wonders of the Wild’ photography and videography contest in collaboration with the Worldwide Fund for Nature -India (WWF-India). The contest aims to recognise and reward the acumen of Wildlife photographers and videographers in India who are passionate about capturing some of the breathtaking moments of flora & fauna through their lenses. The ongoing one-and-a-half-month-long contest is open to wildlife photographers and videographers across India till 3 March 2024.
The contest has been introduced with the primary objective of inspiring both videographers and photographers dedicated to wildlife and nature to unleash their creativity and visual storytelling prowess and capture the vibrance of Indian Wildlife.
Speaking at the commencement of the contest, Nikon India Pvt Ltd MD Sajjan Kumar said, “India is recognized as a natural sanctuary for an array of wildlife, offering photographers and videographers an ideal canvas to showcase their talent on a global scale. Our newest endeavour, the ‘Wonders of the Wild’, exemplifies our steadfast dedication, bolstered by our extensive array of top-tier lenses and Mirrorless cameras designed for wildlife photographers & videographers. We are confident that this contest will not only serve as a platform for budding shutterbugs to exhibit their expertise and enthusiasm in capturing the splendor of India’s wildlife but at the same time will serve as a reminder for the conservation of this planet’s exquisite flora and fauna.”
Commenting on the association, WWF-India director marketing and communications Kaveri Jain said, “Capturing moments in the wild is an art that requires unparalleled passion, discipline and talent. It also plays a significant role in raising public awareness about India’s rich biodiversity and inspiring its conservation. We applaud Nikon India’s initiative of rewarding wildlife photographers and videographers who have perfected this art. We are proud to partner with their ‘Wonders of the Wild’ contest and award the winners some of our best conservation products from the WWF-India Nature Store. We look forward to seeing some fantastic photos and videos, which is always an inspiration.”
The top entries of this contest will be evaluated by a distinguished panel of renowned wildlife videographers and photographers such as “Mr Shaaz Jung – aka big cat specialist, Nikon Z ambassador, director of photography for the National Geographic feature film titled “The Real Black Panther”.
Second on the Jury panel is the ‘The Tiger Princess of India’ – a title bestowed to a renowned wildlife photographer, wildlife conservationist, and Nikon creator, Latika Nath.
We are excited to announce the third jury member of the contest, Kallol Mukherjee, a distinguished Nikon creator and acclaimed wildlife photographer with multiple awards to his credit.
Submission of entries:
The contest shall remain open for entries until 3 March, 2024. Participants regardless of age or gender, are encouraged to participate in the contest.
Participants can enter the contest through the Nikon India website at https://capturewithnikon.in/wonders-of-the-wild. The participants need to fill out a form, upload a link to their photo and/or video, and specify the Nikon camera and lens model used to capture the entry. Additionally, all participants need to provide a 100-word caption describing why their entry should be shortlisted. For the video entries, the total duration should not exceed one minute.
Alternatively, participants can also participate via Instagram by uploading their photo and/or video via their personal Instagram handle. The accompanying caption must highlight the Nikon camera and lens used, include a 100-word description about why their entry should be selected, and add following hashtag #wowseason1, and tag @NikonIndiaOfficial to validate their entry.
Exciting prizes:
Winners not only stand a chance to win exciting prizes worth Rs 8 lakhs but they also have the opportunity to receive nationwide recognition and fame within the Wildlife community. The winner will receive a powerful and versatile mirrorless camera, Nikon Z 8 worth Rs 3,43,995 as a grand prize. The first runner-up will receive the NIKKOR Z 400mm f/4.5 VR S lens worth INR 2,93,995. and the second runner-up will take home the NIKKOR Z 180-600mm f/5.6-6.3 VR lens worth INR 1,69, 995.00.
The top 10 entries will also receive WWF-India Nature Store Merchandise,
Nikon India highly encourages India’s wildlife photographers and videographers to come forth and participate in this exhilarating contest and showcase their skills and be recognised for their untapped talent but also get a chan. Nikon India is excited to see how these talented individuals will bring their unique perspectives and exceptional stories through their submissions.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
