MAM
Nikita Hooper takes the helm at Micromax Informatics as head of communications & marketing
MUMBAI: Nikita Hooper has announced her new role as head of external & internal communications and marketing for Micromax Informatics Ltd, MiPhi Semiconductors Pvt Ltd (a joint venture between Micromax and Phison), and Bhagwati Products Ltd.
Nikita Hooper is a seasoned communications professional with over a decade of experience in public relations, corporate strategy, and marketing..
In a heartfelt reflection on her professional journey, Hooper described the past year as one of profound personal and professional growth. “The past year has been transformative,” she shared. “It was a time of self-reflection, growth, and embracing change, even when it meant letting go of things that no longer aligned with my purpose. Heading into 2025, I’ve committed to prioritizing what truly matters and making bold moves toward meaningful impact.”
Hooper’s decision to join Micromax comes after a remarkable tenure with Versuni (formerly Philips Domestic Appliances), where she led communications with distinction. Prior to that, she made significant strides at Haier Appliances India, Jajabor Brand Consultancy, and Ruder Finn India, among others. Throughout her career, she has excelled in roles requiring expertise in corporate communications, internal and external messaging, employee engagement, employer branding, and reputation management.
A graduate of Jesus and Mary College, Hooper brings a wealth of experience in event management, media relations, and client services. Her career trajectory has been defined by a series of leadership roles at top organizations, including Genesis BCW and Brandwidth Events.
In her new position at Micromax, Hooper will focus on pushing boundaries and driving innovation in corporate communications and marketing strategy. She describes the move as “a leap of faith” and an opportunity to “explore uncharted territory while redefining what’s possible.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
