MAM
Nikita Hooper takes the helm at Micromax Informatics as head of communications & marketing
MUMBAI: Nikita Hooper has announced her new role as head of external & internal communications and marketing for Micromax Informatics Ltd, MiPhi Semiconductors Pvt Ltd (a joint venture between Micromax and Phison), and Bhagwati Products Ltd.
Nikita Hooper is a seasoned communications professional with over a decade of experience in public relations, corporate strategy, and marketing..
In a heartfelt reflection on her professional journey, Hooper described the past year as one of profound personal and professional growth. “The past year has been transformative,” she shared. “It was a time of self-reflection, growth, and embracing change, even when it meant letting go of things that no longer aligned with my purpose. Heading into 2025, I’ve committed to prioritizing what truly matters and making bold moves toward meaningful impact.”
Hooper’s decision to join Micromax comes after a remarkable tenure with Versuni (formerly Philips Domestic Appliances), where she led communications with distinction. Prior to that, she made significant strides at Haier Appliances India, Jajabor Brand Consultancy, and Ruder Finn India, among others. Throughout her career, she has excelled in roles requiring expertise in corporate communications, internal and external messaging, employee engagement, employer branding, and reputation management.
A graduate of Jesus and Mary College, Hooper brings a wealth of experience in event management, media relations, and client services. Her career trajectory has been defined by a series of leadership roles at top organizations, including Genesis BCW and Brandwidth Events.
In her new position at Micromax, Hooper will focus on pushing boundaries and driving innovation in corporate communications and marketing strategy. She describes the move as “a leap of faith” and an opportunity to “explore uncharted territory while redefining what’s possible.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
