MAM
Nike’s new ad shows bond between tennis sisters Venus & Serena
NEW DELHI-The Covid2019 outbreak has severely impacted the live sporting events across the world. Every major fixture was canceled or postponed due to it, but steadily organisations across the world are working effectively to resume competitive sport.
Nike has released an ad retelling the story of two of tennis’ greatest ever players – who also, happen to be sisters. Serena Williams and Venus Williams have in total, won 122 titles, 30 majors and spent 327 weeks in the no 1 spot.
The tennis sisters’ competitiveness against each other has been much written about in the media, but Nike has tried to change the mindset and has focused on the sisters’ relationship with each other as a kin. The brand has received applause for the out-of-the box creativity. It has managed to combine their achievements instead of pitting them against each other, and depicts how the Williams’ sisters have influenced the game and lifted each other up at every step of their journeys using the power of sport and sisterhood.
The creative agency behind this inspiring work is Weiden+ Kennedy
Both the sisters have also shared the ad with the caption: “When one of us wins, we both win. You can’t stop sisters.”
“We were born sisters, but we’ve become each other’s biggest allies,” says Serena in the TVC. “For us, being sisters is everything. On and off the court, we’re each other’s biggest competitors, but we’re also each other’s biggest advocates. We are where we are today because we did this together.”
The younger sister, Serena, has taken out home 23 Grand Slam titles and stayed for a total of 316 weeks. Venus has won a total of seven Grand Slams and held the top slot for a total of 11 weeks. They are the only women in history to have played each other four consecutive times across Grand Slams; with Serena emerging triumphant in all four.
The duo has played against each other 31 times in their careers with Serena leading 19–12.
Serena has been promoting Nike since 2004 when she signed her first deal worth $40 million. However, Venus wears her own apparel brand on-court called ‘Eleven.’
When one of us wins, we both win. You can't stop sisters. #YouCantStopUs pic.twitter.com/eLhlIE2qpf
— Serena Williams (@serenawilliams) August 30, 2020
When one of us wins, we both win. You can't stop sisters. #YouCantStopUs pic.twitter.com/bAKBfklWMI
— Venus Williams (@Venuseswilliams) August 30, 2020
The Williams sisters have also appeared in the United States Tennis Association’s (USTA’s) “Be Open” campaign, which debuted last week and focused on the themes of racial justice and equality.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
