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Nike signs on Tiger Woods in an endorsement deal
MUMBAI: For Woods, his latest Nike deal, arguably, caps a complete rebound from his marital problems that became public in 2009 and derailed his marketability.
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Since turning professional in 1996, Woods has been a Nike endorser, and his latest deal will keep him one for many more years. Tiger Woods has endorsed many brands in the past but Nike is something which has always stood by him. Reports ensure that there is a new endorsement deal between the two.
In a statement released Wednesday confirming the new contract, Nike Golf president Cindy Davis said: “We are thrilled to continue our partnership with Tiger. He is one of Nike‘s most iconic athletes and has played an integral part in Nike Golf‘s growth since the very beginning.” Though terms of the contract were not disclosed, Woods‘ agent, Mark Steinberg, had made clear in recent weeks that negotiations were progressing to keep the world‘s No. 1 player “with Nike for the rest of his career.” Woods‘ original five-year deal reportedly was worth $40 million. Numerous media outlets cited Woods earning $100 million annually from Nike beginning in 2001.
Over time, Woods has rebuilt his endorsement portfolio and with four victories already this season, he has fulfilled that requirement. Now, marketers such as Rolex, NetJets and EA Sports are heralding him again.
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Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
