Brands
Nike India onboards Siddhant Narayan as head of marketing
Mumbai: Sportswear major Nike India has onboarded Siddhant Narayan as its marketing head. Prior to this, Narayan was chief marketing officer at Chinese smartphone brand OnePlus – a position he quit in May 2021.
Sharing the news on his LinkedIn, Narayan wrote: “Excited and humbled with this wonderful opportunity to inspire every athlete through the power of sport.”
This would be Narayan’s second stint with the sportswear brand, having previously worked at the organisation for seven years between May 2008 and October 2015, in various roles such as sports marketing specialist (May 2008 – Dec 2010), product marketing manager (Jan 2011 – Feb 2012), and brand manager (Mar 2012 – Oct 2015) respectively.
During the period, Narayan is credited with co-creating the impactful 360 brand campaign ‘Bleed Blue’ which went on to become a popular campaign at the Cricket World Cup in 2015, among others.
An alumnus of MIT School of Business, Pune, Narayan has also worked with brands such as Daniel Wellington and Reliance Jio in positions of leadership in the past.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
