MAM
Nickelodeon launches new eye wear collection
MUMBAI: After foraying into the eye wear category last year, Nickelodeon is back with a new collection of eye accessories this summer in association with Ganko Opticians.
The channel has launched a range of funky sunglasses with their most popular Nicktoons – SpongeBob SquarePants and Ninja Hattori, with Dora soon to follow.
Viacom18 Media SVP – consumer products and communications Sandeep Dahiya said, “The eye wear range we had launched with Ganko last year was very well received and appreciated by our consumers. The launch of the sunglasses range is the next logical step. The entire collection is colorful, vibrant and depicts the key characteristics of our famous Nickelodeon characters – SpongeBob SquarePants, Ninja Hattori and Dora the Explorer.”
This association with Ganko Opticians will include a 360-degree marketing promotion that will include on-ground activities, digital and radio that will help in consumers engagement. To get kid‘s excited, Dora the Explorer will also be visiting Mumbai, Hyderabad, Chennai, Delhi, Kochi, Bangalore and Lucknow for a month long promotion, where she will visit prominent optical stores and interact with fans.
Ganko Opticians director Bhavin Kothari added, “Nickelodeon is one of the leading kid‘s channel in the country and we are happy to continue our association with them in another new category. We hope that this new range is equally popular among the kids as the previous one. We are sure that Nicktoon‘s appeal and Ganko‘s 70 year old experience will help change the way kids wear their eyewear.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
