MAM
Nick to spellbound kids with Jadoo contest
MUMBAI: Nick India has designed a Jadoo contest for its show J Bole toh Jadoo. The contestants will have to participate to help Jadoo in his quest against evil.
The winner will enter the intergalactic and super-exciting world of J bole toh Jadoo to share the screen with Jadoo and his gang, informs a media release.
Using state-of-the-art compositing technology that combines 3D animation with CGI (computer-generated imagery) in a digital setting previously seen in worldwide blockbusters like Space Jam, the winner will find himself in situations he could only have dreamt of – zooming through space or cruising Tarkopar – all side-by-side with Jadoo.
The media release informs the manner in which a kid can participate in the Jadoo contest. The viewers have to watch J bole toh Jadoo from 5 March to 17 April.
The show beams every Saturday at 1 pm and Sunday at 12 noon, wherein each episode will put forward a question to viewers.
The show was launched on 14 November and is being co-produced and co-authored by Nick and Graphiti Multimedia Private Limited.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
