MAM
Nick launches ‘The SpongeBob SquarePants’ movie contest
MUMBAI: Speaking about contests-based channel promotions, the kids’ channel Nick is now next in the league after Hungama TV introducing a Kids’ Ka Kamaal contest. Nick and the Singapore Tourism Board are looking for a family of four to win an all-expense paid trip to Singapore.
The winner family will be able to attend the Asia premiere of The SpongeBob SquarePants movie on 30 January at Sentosa Island.
According to a company release, the participants will have to tune into Nick from now until 10 January. The contestants can also log onto www.nicksplat.com/spongebobmovie for contest details.
A family of four will be chosen each from India, Indonesia Korea, Malaysia, Philippines and Japan and will fly to Singapore on 28 January to enjoy a four day and three night holiday.
The premier of The SpongeBob SquarePants movie will be celebrated over two days on Singapore’s Sentosa Island through a beach party filled with bikini bottom-themed games, a sand sculpting competition, a SpongeBob SquarePants toon-a-thon, prize giveaways, meet and greet activities with SpongeBob, Patrick and Squidward, informs the media release.
“The phenomenon of SpongeBob SquarePants has hit Asia and the much-anticipated movie has finally arrived on our shores. The Asia premiere of The SpongeBob SquarePants movie could only be experienced on a beach, amongst palm trees and marine activity, choosing Singapore and Sentosa Island was a natural choice for us to host such an important event,“ said Nickelodeon Asia, VP marketing and communications Lucy Young.
Produced and directed by Stephen Hillenburg, the full-length animated feature is based on a story and the series created by Stephen Hillenburg. The movie charts out simple, quiet life of the underwater paradise, Bikini Bottom, get a little wild when SpongeBob SquarePants and his dimwitted best friend Patrick set out on an epic quest to reclaim King Neptune’s stolen crown and save Krabs’ life.
Singapore Tourism Board director, lifestyle and events and director, brand management Ken Low as quoted in the release as saying, “Singapore is very happy to host the Asian premiere of The SpongeBob SquarePants movie and the two-day beach party that will be great fun for the whole family. This is indeed a very entertaining event that will add to the unique blend of colourful events and vibrant performances that Singapore has to offer our visitors from overseas and Singaporeans alike,”
The Asia premiere is supported by Singapore Tourism Board, and sponsored by Sentosa, United International Pictures and Orchard Parade Hotel.
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
