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Nick launches on-air contest with Dubai’s Atlantis, The Palm
MUMBAI: With summer vacations round the corner, kids broadcaster Nickelodeon has joined hands with Dubai‘s underwater themed resort Atlantis, The Palm to launch an on-air contest christened Lets Go Atlantis.
The contest will give eight lucky winners a chance to win a three day and three night trip to Atlantis, The Palm along with their family.
Beginning 13 February, one can participate in the contest by watching Nickelodeon daily from 6 to 8 pm and answer the question by logging on to Atlantisthepalm.com/nickelodeon and find the right answers. Answers can also be sent via SMS, IVRS or by logging on to nickindia.com.
In order to ensure maximum participation, Nickelodeon will also allow entries through print and radio advertisements.
Viacom18 EVP & Business Head – Kids Cluster Nina Elavia Jaipuria said, “Engaging and interacting with kids through our endearing Nicktoons and campaigns has always been Nickelodeon’s top priority. We are thrilled to partner with Atlantis, The Palm and give our viewers an opportunity to win a vacation of their lifetime.”
Atlantis The Palm & Global Partnerships Kerzner SVP Marketing Ravini Perera added, “Atlantis, The Palm is thrilled to associate with Nickelodeon and give kids a chance to experience our iconic resort and discover all Atlantis has to offer. With something for everyone, we are sure Nickelodeon fans will have an amazing time playing on the various rides in Aquaventure Waterpark or meeting our dolphins in Dolphin Bay.”
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
