MAM
Nick introduces sub brands; Nick Explore first to roll out
MUMBAI: Taking its licensing and merchandising strategy forward, Nickelodeon India is set to introduce its own sub brands in the Indian market, Nick Explore, Nick Sports and Nick Action.
The first edition from this kitty is ‘Nick Explore‘ in association with Mexus Education, one of the leading providers of hands-on educational toys for kids. The Nick Explore range of hands-on-learning toys and instructive games exposes kids to the fundamentals of science & technology, thus increasing their imagination and analytical skills.
These edutainment toys are targeted at eight years and above, with 24 different models and priced from Rs 199 to 2499. Nick Explore includes toys like rocking chairs, quad bikes, 360 degree cannons, walking robots, retro planes, earthquake meters and many more. The components in all the toys are interchangeable, re-usable and comes with infinite possibilities of making new models and machines. The range will be available at Hamleys, Landmark, Reliance Time Out, Shoppers Stop, Beanstalk and several toy stores across the country.
Speaking on the launch of Nickelodeon‘s sub brands, Viacom18 Media SVP – Consumer Products & Communications Sandeep Dahiya said, “This collaboration marks our entry into a new domain – both from a brand as well as a category perspective. The ‘Nick Explore‘ range of kits, developed by Mexus Education, will help unlock the creative potential in older kids, while exposing them to basics of science in a manner that‘s fun and interactive.”
Mexus Education MD Rohit Jain adds, “We are delighted to launch our latest innovative designer toys as Nick Explore. This is in continuation with our efforts of making learning enjoyable for kids. Nick Explore series will give a new dimension to the way kids perceive toys and studies by delivering the rare mix of analytical skills and creativity. Now kids can make new designs everyday and experiment with their ideas to make real machines and life size models with world class quality components in Nick Explore products.”
Nickelodeon‘s association with Mexus Education will include a 360-degree marketing promotion that will include on-air promotion, on-ground activities, digital and radio that will help in consumer engagement. The new product range will be promoted through various social media platforms on Facebook, Twitter as well as on the Nick India website. There will also be contests and retail promotions planned around the range.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
