MAM
NGC goes in for a new look, feel
MUMBAI: With more competition entering the infotainment space National Geographic Channel (NGC) has refreshed its product, packaging and proposition.
The aim of the new look, themes, new shows and a new campaign is to showcase the range of experiences, passion and adventure that lies with NGC.
The channel‘s campaign thought is “this is who we are” and the brand promise is to give young India a television experience that is fourth dimensional, larger than life and experimentative enough to push a viewer‘s definition of entertainment and bring forth the true NGC.
Shows like ‘Man Vs Monster‘, ‘Dangerous Encounters with Brady Barr‘, ‘Trapped‘, ‘Indestructibles‘, ‘Banged Up Abroad‘ are part of this month‘s theme of Deadly December. Besides the show line-up, the whole look of the channel aims to be more striking and energetic with colours in a brand new packaging.
A part of the global rebranding exercise, the ‘This is who we are‘ campaign will cater to a vibrant young India‘s love for all that is larger than life, colourful, fascinating and uninhibited. The new look and shows will help viewers connect directly to the great legacy of Nat Geo‘s daring and passionate explorers, the channel said.
NGC Network India, Fox International Channels MD Keertan Adyanthaya said, “The Indian youth is a big segment of the television viewing audience today and they are constantly searching for content which caters to their entertainment needs and aspirations. With the ‘This is who we are‘ campaign, we bring forth television viewing that packs a powerful punch of pure adrenalin keeping viewers on the edge of their seats. Now only the best of action, adventure, wildlife and exploration will be showcased on the channel in a pulsating, energetic new look that we know and already feel, is addictive enough”
The campaign is being promoted across the Star network and other mass viewership channels, and other platforms like outdoor and on-ground initiatives.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
