MAM
NGC goes in for a new look, feel
MUMBAI: With more competition entering the infotainment space National Geographic Channel (NGC) has refreshed its product, packaging and proposition.
The aim of the new look, themes, new shows and a new campaign is to showcase the range of experiences, passion and adventure that lies with NGC.
The channel‘s campaign thought is “this is who we are” and the brand promise is to give young India a television experience that is fourth dimensional, larger than life and experimentative enough to push a viewer‘s definition of entertainment and bring forth the true NGC.
Shows like ‘Man Vs Monster‘, ‘Dangerous Encounters with Brady Barr‘, ‘Trapped‘, ‘Indestructibles‘, ‘Banged Up Abroad‘ are part of this month‘s theme of Deadly December. Besides the show line-up, the whole look of the channel aims to be more striking and energetic with colours in a brand new packaging.
A part of the global rebranding exercise, the ‘This is who we are‘ campaign will cater to a vibrant young India‘s love for all that is larger than life, colourful, fascinating and uninhibited. The new look and shows will help viewers connect directly to the great legacy of Nat Geo‘s daring and passionate explorers, the channel said.
NGC Network India, Fox International Channels MD Keertan Adyanthaya said, “The Indian youth is a big segment of the television viewing audience today and they are constantly searching for content which caters to their entertainment needs and aspirations. With the ‘This is who we are‘ campaign, we bring forth television viewing that packs a powerful punch of pure adrenalin keeping viewers on the edge of their seats. Now only the best of action, adventure, wildlife and exploration will be showcased on the channel in a pulsating, energetic new look that we know and already feel, is addictive enough”
The campaign is being promoted across the Star network and other mass viewership channels, and other platforms like outdoor and on-ground initiatives.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
