Brands
Newme lets Splitsvilla fans shop outfits while watching
BANGALORE: Newme, India’s Gen Z-focused fashion-tech brand, has teamed up with JioHotstar to give MTV Splitsvilla 16 fans a first-of-its-kind shopping experience. The brand’s new ‘Shop the Look’ feature lets viewers buy contestants’ outfits instantly, without leaving the screen.
Returning as the show’s official fashion sponsor for a second year, Newme is moving beyond logos and billboards into tech-led fashion innovation. With Splitsvilla continuing to shape youth culture and trends, the show provides the perfect backdrop to turn inspiration into instant action.
For the first time on an Indian reality show, fans can tap on the ‘Shop Now’ button under looks worn by female contestants, from casual athleisure to date-night and party wear, and complete the purchase within JioHotstar itself. The platform handles everything from product discovery to payment and delivery, making fashion discovery as seamless as scrolling through an episode.
“Gen Z is wired for action. They don’t want to screenshot, search, and switch apps. They want to shop now, and that’s exactly what we’ve delivered,” said Newme co-founder and CEO Sumit Jasoria.
JioStar head of entertainment sales Mahesh Shetty added, “Splitsvilla reflects how young India thinks and dresses. This integration is a natural way for fans to take inspiration straight from the screen to their wardrobe.”
Newme has also launched an exclusive Splitsvilla collection inspired by the show’s style moments, designed to appeal to Gen Z’s bold and trend-forward tastes. Fans using the in-stream shopping feature will enjoy launch discounts and free delivery, adding an extra nudge to shop on the spot.
With this initiative, Newme is proving it understands Gen Z behaviour, meeting young audiences inside the content they love and redefining how fashion, culture, and commerce intersect.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
