Digital
Nembharat ride-booking app to launch with zero commissions
WEML unveils prepaid platform eliminating surge pricing, aims to stabilise driver earnings and fix fares for passengers.
MUMBAI: Ride-hailing in India is about to get a fare shake-up because when commissions vanish, the only thing surging might be driver smiles. World Economic Mobility Limited (WEML), governed by the Narayanihiti Trust, is gearing up to launch Nembharat, a new ride-booking app that scraps driver commissions and passenger surge pricing entirely. The prepaid, cashless platform promises drivers keep 100 per cent of their earnings while commuters enjoy fixed, predictable fares no dynamic pricing surprises.
The move lands amid ongoing tension in the sector: driver strikes over low take-home pay, passenger gripes about safety and erratic fares, and mounting regulatory scrutiny on platform accountability and gig-worker protections. Nembharat positions itself as a national transport network that integrates cabs, auto-rickshaws, and other modes under uniform safety standards aligned with Central Consumer Protection Authority (CCPA) guidelines.
WEML director and CEO Deepak K. Shah said, “Our platform will address the lack of income predictability for gig workers. Nembharat is built to provide clear details on driver pay and passenger costs.”
WEML director and COO Kanchi Sharma added, “This system aligns with CCPA guidelines and acts as a tool to balance workforce standards with consumer protection.”
By removing the subscription and commission layer that dominates existing apps, WEML is betting on a leaner model that offers stability for fleet owners, individual drivers, and everyday riders alike. Whether it can scale across India’s chaotic roads and win over users tired of the status quo remains the real test but on paper, it’s aiming to turn every ride into a fair deal for both sides.
No launch date has been announced yet, but the promise is clear: in Nembharat’s world, the journey costs what it should nothing more, nothing less.
Digital
Moneycontrol widens lead over Economic Times in digital reach
Comscore data shows strong gains in users, engagement and time spent
MUMBAI: Moneycontrol has tightened its grip on India’s business news landscape, pulling further ahead of The Economic Times across key digital metrics in February, according to data from global measurement firm Comscore.
The platform drew 63.8 million unique visitors during the month, more than double the 31.4 million recorded by its closest rival, underlining a growing gap in audience reach.
The story does not end with traffic. Moneycontrol also surged ahead on engagement, clocking 279.8 million page views, nearly three times The Economic Times’ 93.1 million. The numbers suggest that readers are not just dropping by, but staying longer and consuming more.
That trend becomes even clearer when looking at time spent. Users logged 546.3 million minutes on Moneycontrol in February, over four times the 129.7 million minutes spent on The Economic Times platform. In the battle for attention, Moneycontrol appears to be winning both the click and the clock.
Moneycontrol managing editor Nalin Mehta, said the surge comes at a time when audiences are grappling with global uncertainty. “As investors navigate war-related risks and geopolitical flux, the need for clarity has never been greater. Our focus remains on delivering timely and credible information to help readers make sense of the noise,” he said.
With markets on edge and headlines moving fast, Moneycontrol seems to have struck a chord, turning moments of uncertainty into an opportunity to deepen its connection with readers.
