MAM
New sitcom on DD Sahyadri from 15 September
MUMBAI: Choravar Mor, a daily comedy show by Sri Adhikari Brothers, will be launched from 15 September on DD Sahyadri (Marathi). The show will be aired from Monday to Friday, at 4.55 pm.
The cast of ‘Choravar Mor’ to launch on DD Sahyadri from 15 September
The sitcom, directed by Kanchan Adhikari, will star Bharti Achrekar, Avinash Kharshikar, Resham Seth, Prasad Oak, Pushkar Shrotri and Savita Malpekar.Choravar Mor is a story of a henpecked husband (Kharshikar), a dominating wife (Achrekar), their beautiful daughter (Seth) and two paying guests living in the neighbourhood.
Choravar Mor is the second sitcom to be aired on DD Sahyardi. Recently, Uchapati, another comedy filler completed its 500th episodes on the channel.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
