Ad Campaigns
Neurobion Forte launches ‘Ab Feel Karega India’ campaign
Mumbai: Neurobion Forte has launched its new campaign film ‘Ab Feel Karega India’ to continue its efforts on raising awareness around Nerve Health and B-Vitamin deficiency. Launched with the intent to spread awareness around the importance of identifying the early signs of nerve damage, the campaign effectively highlights what a person suffering from nerve damage goes through daily.
The campaign film has been conceptualized by Flirting Vision and narrates the story of a father who misses out on the critical moments of family life because of the symptoms that he experiences owing to nerve damage. Symptoms of B Vitamin deficiency like tingling & numbness in hands & feet, and burning sensation in hands & feet, among others often pull us back from feeling small moments of joy and satisfaction. To build further resonance with the audience and empower them with the right knowledge, the campaign film creatively fuses relatable verbatims that are commonly used by individuals to describe the symptoms associated with nerve damage.
P&G Health India marketing director Vijay Kumar Pampana said, “We are thrilled to launch the ‘Ab Feel Karega India’ campaign under our flagship brand – Neurobion. As a leading nerve care brand, it is our continuous endeavor to empower consumers to recognize the early symptoms of nerve damage and take the necessary actions to mitigate the effects. Symptoms of B Vitamin deficiency like tingling, numbness, and burning sensations in the hands & feet are often ignored by people and restrict them to enjoy the small moments of joy in their daily life. With this campaign, we have tried to use local verbatims to make these symptoms more relatable, reinforcing how timely diagnosis is important. Through campaigns like ‘Ab Feel Karega India’, we will continue to nudge the masses to take the symptoms of nerve damage seriously and not let them restrict the moments of joy and delight in their life.”
Commenting on the campaign film, Flirting Vision creative director Benaifer Mallik shared, “Ab Feel Karega India is a very powerful campaign idea and through the film we aimed to deliver the creative energy via compelling storytelling to enhance the senses of the viewer. Our team worked to shape a campaign narrative that we believe can form a one-on-one relationship with the consumer and positively impact the lives of millions of Indians.”
As a part of ongoing efforts of raising awareness on Nerve Health, P&G Health is also hosting a slew of other digital and on-ground activities such as nerve health screening camps, nukkad nataks, interactive product demos, and webinars.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
