MAM
NetX from CelerityX goes ‘live’: Will enable connectivity for video from Ayodhya
Mumbai: CelerityX, the enterprise business of technology-led customer experience company Hinduja Global Solutions Ltd. (HGS), with a presence in digital television via cable and satellite, broadband, enterprise services, OTT aggregation and content syndication has announced the launch of NetX.
NetX will be enabling connectivity at the much-awaited Shree Ram Mandir inauguration event in Ayodhya, Uttar Pradesh on 22 January 2024. The solution has enabled the discovery of local operators to provide crucial internet connectivity for “live” media transmission for various broadcasters across the world. The NetX team has provided the entire project management-as-a-service (PMaaS) and an effective interface for link monitoring during the duration of the event.
NetX is India’s first-of-its-kind platform which connects enterprises on one side of the platform with internet service providers on the other – enabling discovery of connectivity to the remotest corner across India. NetX empowers enterprises of all sizes to access network connectivity anywhere, catering to varying durations and bandwidth needs by easily connecting them to local operators. It also provides enterprises with ratings for links based on service performance, transparent price comparison across operators, project management, and the ability to conduct troubleticketing across providers on a single platform.
Speaking about being a part of the historical Shree Ram Mandir inauguration event, Sameer Kanse, chief business officer for CelerityX commented, “In new age digital India, almost everything can be discovered and purchased online by both business to consumer as well as business to business initiatives. The government too has been promoting simplicity through the launch of platforms like ONDC. NetX extends this digital enablement to connect enterprises with over 18,000 local ISPs across India and we’re excited yet humbled to be a part of history in the making in Ayodhya, bringing the inauguration of the Shree Ram Mandir to millions across the world”.
NetX has already signed on other anchor customers – to provide multi-100 site connectivity to widespread locations across Retail, BFSI and Manufacturing clients to offer instant reach, seamless PMaaS on demand and a single point for lifecycle management of the link including purchase order issuance, trouble ticketing and payments.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
