MAM
NetX from CelerityX goes ‘live’: Will enable connectivity for video from Ayodhya
Mumbai: CelerityX, the enterprise business of technology-led customer experience company Hinduja Global Solutions Ltd. (HGS), with a presence in digital television via cable and satellite, broadband, enterprise services, OTT aggregation and content syndication has announced the launch of NetX.
NetX will be enabling connectivity at the much-awaited Shree Ram Mandir inauguration event in Ayodhya, Uttar Pradesh on 22 January 2024. The solution has enabled the discovery of local operators to provide crucial internet connectivity for “live” media transmission for various broadcasters across the world. The NetX team has provided the entire project management-as-a-service (PMaaS) and an effective interface for link monitoring during the duration of the event.
NetX is India’s first-of-its-kind platform which connects enterprises on one side of the platform with internet service providers on the other – enabling discovery of connectivity to the remotest corner across India. NetX empowers enterprises of all sizes to access network connectivity anywhere, catering to varying durations and bandwidth needs by easily connecting them to local operators. It also provides enterprises with ratings for links based on service performance, transparent price comparison across operators, project management, and the ability to conduct troubleticketing across providers on a single platform.
Speaking about being a part of the historical Shree Ram Mandir inauguration event, Sameer Kanse, chief business officer for CelerityX commented, “In new age digital India, almost everything can be discovered and purchased online by both business to consumer as well as business to business initiatives. The government too has been promoting simplicity through the launch of platforms like ONDC. NetX extends this digital enablement to connect enterprises with over 18,000 local ISPs across India and we’re excited yet humbled to be a part of history in the making in Ayodhya, bringing the inauguration of the Shree Ram Mandir to millions across the world”.
NetX has already signed on other anchor customers – to provide multi-100 site connectivity to widespread locations across Retail, BFSI and Manufacturing clients to offer instant reach, seamless PMaaS on demand and a single point for lifecycle management of the link including purchase order issuance, trouble ticketing and payments.
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
