MAM
Network Advertising onboards Manan Shah as VP – digital
NEW DELHI: Network Advertising has brought on Manan Shah as the vice-president, digital. Shah comes to Network from Chimp&Z, where he was head of client services, west and north India.
With a decade’s experience in digital marketing across verticals, including banking, e-commerce, travel, and insurance, Shah had previously been associated with companies such as Convonix and AdLift. In his earlier roles, he has held positions in media planning, business development, operations and also ran his enterprise.
“Network is a truly integrated agency that is known for its immersive working style. Its commitment and reputation of creating work that solves real business problems enables one to challenge the status quo associated with the digital medium. I feel lucky to get this tremendous opportunity to lead their digital team and be a part of Network’s journey," Shah said.
Network Advertising MD Vinod Nair remarked, “The digital communication business is a core component in our integrated offering to our clients. And to provide a new direction and impetus to our digital business, we found in Manan the right attitude and capabilities to champion this for us. He is a welcome addition to the Network Team.”
Brands
Saugata Mukherjee exits SonyLIV after steering standout content run
Streaming chief signs off after a prolific phase of originals and awards
MUMBAI: SonyLIV is set for a leadership transition, with its executive vice president and head of content Saugata Mukherjee announcing his departure after a three-and-a-half-year stint that helped shape the platform’s creative identity.
In a reflective note shared publicly, SonyLIV executive vice president and head of content saugata mukherjee described his tenure as more than just building a slate of shows, calling it “a shared belief in stories, in risks, in pushing ourselves a little further every single day”. He pointed to a wide-ranging line-up including The Hunt, Mayasabha, Kankhajura, Black White and Gray, Four and Half Gang, Kuttram Purindhavan, Real Kashmir Football Club, Maharani S4 and Freedom at Midnight S2 as a fitting close to his journey with the platform.
Mukherjee credited the team’s resilience through “crazy deadlines, uncertain moments and audacious choices”, adding that what stood out most were the quieter wins and collective spirit behind the scenes. “Some goodbyes are harder than others. This is one of them,” he noted, signalling an emotional sign-off.
During his tenure, Mukherjee oversaw content strategy, commissioning and original programming across languages and genres, helping SonyLIV cement its position in India’s increasingly competitive streaming landscape. The platform’s catalogue under his watch included critically acclaimed titles such as Scam 1992, Maharani, Rocket Boys, Tabbar, Gullak and Freedom at Midnight, collectively earning over 100 industry awards and several international nominations.
Before rejoining SonyLIV in 2022 as EVP, Mukherjee had a brief stint at HBO Max under Warner Bros. Discovery, where he led India content strategy and worked on the platform’s global rollout. Earlier, he held senior creative roles at Disney+ Hotstar and Star TV Network, shaping original programming during the early days of India’s OTT boom.
His career began in publishing, with leadership roles at Pan Macmillan and HarperCollins Publishers, where he worked closely with some of India’s most prominent literary voices.
Mukherjee’s exit marks the end of a defining chapter for SonyLIV’s content journey. As the platform looks ahead, it does so on the back of a creative foundation that has consistently punched above its weight in a crowded streaming arena.
