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Network Advertising bags integrated mandate for AcneStar & Health Ok
Mumbai: Independent advertising agency Network Advertising has won the integrated mandate for two Mankind Pharma brands – AcneStar and Health Ok.
“We have been looking for an agency that has an integrated way of approaching and managing brands. The team at Network is seasoned due to their long-standing exposure to the changing advertising landscape, their creative consumer mindset and a good strategic approach,” said Mankind Pharma general manager for sales and marketing Joy Chatterjee. “This will help us strengthen our brands – AcneStar and Health Ok. We are delighted to have Network on board with us and look forward to an enriching association.”
The integrated mandate includes all above-the-line and digital communication for both the brands, said the company in a statement.
“AcneStar and Health Ok are strategic additions to our integrated offering and it is a responsibility we feel proud to own,” stated Network Advertising managing director Vinod Nair. “It was basis our ability to understand their business challenges and our 360-degree approach to their requirements that has helped attract them to our fold.”
“It gives me great pleasure in welcoming Mankind to Network. Both Health Ok and AcneStar operate in categories that have immense potential to grow and I am happy we are coming on board at the right time,” added Network Advertising chief creative officer Akashneel Dasgupta.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
