Brands
Nestle India pegs Maggi stock at Rs 320 crore
MUMBAI: Nestle India has pegged the stock of its embroiled-in-controversy Maggi brand to be in the region of approximately Rs 320 crore.
The company has said that Maggi noodles stock worth Rs 210 crore was being withdrawn from the Indian market and destroyed. Additionally, Rs 110 crore worth of finished and related material stocks of Maggi remained at Nestle India’s factories and distribution centres.
In a statement, the company said, “These are broad estimates because it is impossible to calculate the final figure while the withdrawal is taking place. There will be additional costs to take into account, for example bringing stock from the market, transporting the stock to the destruction points, destruction costs etc.”
Nestle India will come up with the final figure at a later date.
As was reported earlier by Indiantelevision.com, the Food Safety and Standards Authority of India (FSSAI) had ordered Nestle to withdraw Maggi noodles after some of its samples were found to contain more than permissible levels of lead.
However, even as the company withdraws the brand from the market, it moved the Bombay High Court, challenging FSSAI’s order. The court will hear the matter on 30 June.
The company added that above mentioned cost and other unforeseen costs associated with the withdrawal of Maggi noodles from across India, will be dealt with the applicable accounting standards when Nestle India will announce its financial results on the due date.
Nestle India’s stock has been nose-diving ever since the Maggi imbroglio broke out in the country. Over the last 15 days, Nestle India’s market cap has been down roughly 13.25 per cent. On 29 May, the company’s market cap stood at roughly Rs 66,113 crore as compared to approximately Rs 57354 crore today (15 June).
At the close of the day’s trade, the company stock price at Rs 5948.65 was down 2.14 per cent from its previous close of Rs 6078.80 on the Bombay Stock Exchange (BSE).
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
