Brands
Nestlé India Launches CRUNCHILICIOUS MUNCH Campaign
MUMBAI: Nestlé India’s latest advertising and marketing campaign CRUNCHILICIOUS MUNCH, marks the celebration of renovation of the popular MUNCH wafer brand. While retaining its signature crunch, MUNCH has undergone a product renovation in recipe and process. To mark this renovation a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the legendary musical trio of Shankar, Ehsaan and Loy.
The New CRUNCHILICIOUS MUNCH is an indulgent combination of Crunchy Wafer, Creamy Filling and a Delicious Coating which is available at a competitive price point of Rs.10, both in-stores as well as on e-commerce platforms.
With the launch of the New CRUNCHILICIOUS MUNCH, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign CRUNCHILICIOUS MUNCH in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with MUNCH’, when Shruti takes on the challenge, leading to the creation of foot thumping music.” “The irresistible combination of a CRUNCHILICIOUS MUNCH and campaign’s groovy music, will make the youth sing Crunch Macha MUNCH Macha.” Mr. Chand added.
Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with MUNCH, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan, actress and singer also shared her experience saying “I am thrilled on being associated with an iconic brand like MUNCH and thoroughly enjoyed shooting the TVC and relishing the delicious new MUNCH.”
The TVC featuring Shruti Haasan and Shankar Mahadevan talking about the New CRUNCHILICIOUS MUNCH is on air from 29th August onwards.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
