MAM
Nescafe launches new summer campaign
Mumbai: Coffee major Nescafe has launched a 360 degree integrated campaign to ensure that its consumers ‘shake and make‘ and chill with cold coffee this summer.
It is making an attempt to ensure that coffee remains a beverage of choice even in summers and further extend Nescafe‘s market leadership in the category, the company said.
Nescafe has roped in Aegis Media‘s Posterscope to conceptualise its outdoor campaign in Delhi and Kolkata while DDB MudraMax has come on board to work on its OOH campaign in Mumbai.
The objective of the campaign was to generate high level of engagement for this new format of Nescafe amongst the TG. The campaign has been created around the ‘Shake Well Make Well‘ proposition (in sync with the ongoing TVC for the brand). Nescafe brand ambassador Deepika Padukone will feature in the ads across cities.
Posterscope Group India managing director Haresh Nayak said, “This is our 3rd year of working on the brand and our 8th summer related campaign across categories and brands. For this campaign we have focused on impact through high frequency and have used our Prism Suite of tools to greater effect.”
Posterscope India senior business director Vinay Goel added, “Keeping the brand and brief in mind, we planned a high decibel high impact campaign with extensive mix of out of home media vehicles. The choices of media for this campaign are strategic wherein we used traditional media like billboard and unipole for largeness. Bus shelters, metro stations, mall branding and commercial office places for reach while Digital OOH like LED screen and digital screens inside Easy cab used to bring in technology.‘
In Gurgaon, the DLF buildings were targeted and sculpted by creating a corridor with multiple media like Wall wraps, building façade, lift branding, bench branding and scrollers.
One of the key challenges for Posterscope was to obtain the desired quality and number of media vehicles at the right locations. Multiple hits across all important high traffic routes have helped quick registration and high recall of the campaign, the agency said.
In Mumbai, more than eighty bus-shelters spread strategically over the city ensured high-visibility and recall along with key sites at malls. Volvo and King long buses were also used to peak the interests, DDB MudraMax said.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
