MAM
NESCAFÉ launches All-in-one Frappe with ‘Frappe jahan, hangout wahan’ campaign
Mumbai: NESCAFÉ, one of the most loved coffee brands has expanded its portfolio in India with the launch of All-in-one Frappe. The All-in-one Frappe is a cold pre-mix that ensures café-like taste and experience of Cold Coffee at home by just adding cold water to the pre-mix. The new product is supported by an integrated campaign ‘Frappe Jahan, hangout wahaan’.
The launch of All-in-one Frappe is based on market insights which suggest that youngsters are moving into the world of coffee through cold coffee consumption. The new product is perfectly poised to tackle the popular perception that preparing cold coffee is a tedious task and does not have the same consistency and taste every time it is prepared. The campaign ‘Frappe Jahan, hangout wahaan’ also addresses the same notion.
Commenting on the campaign, Nestlé India head – coffee & beverages, Sunayan Mitra said, “Many consumers are adopting cold coffee as the beverage of choice and while there is a sharp consumption skew in summers, cold coffee, is relevant through the year. To address this need, we have launched NESCAFÉ All-in-one Frappe with the promise of a delicious glass of cold coffee made by just adding cold water. The new product has been brought to life through a television commercial that showcases a fun, hangout moment in the everyday life of young friends over a delicious glass of cold coffee.”
The TVC has been conceptualised and created by McCann India. McCann India executive director & headof creative Ashish Chakravarty said, “The television commercial is a showcase of the functional and the emotional notes that the product touches upon. The television commercial showcases a simple story of three youngsters in their first jobs, amid a typical angsty urban day, and how a friend offers them NESCAFÉ Frappe for a moment of cool respite. The bonhomie between the young friends, and casual dialogues further convey the sense that NESCAFÉ Frappe is an easy to make delicious cold beverage that can just as easily become a part their world.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
