MAM
Neo@Ogilvy appoints Flipkart’s Ankush Talwar
MUMBAI: Neo@Ogilvy India has announced the appointment of AnkushTalwar as Analytics & Insights head of Neo@Ogilvy.
With an experience of more than 12 years in data science, analytics & insights Talwar was an analytics leader with Flipkart before joining Neo@Ogilvy. At Neo, he will develop and scale the analytics capabilities for digital and performance media.
Neo@Ogilvy India president and country head Rajesh Bhatia said, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush who will lead Neo@Ogilvy’sjourney into analytics.”
Talwar has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning eCommerce, retail, bankingand utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.
In his last role, Talwar was the head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest e-commerce portal in India.
During his stint at Payback, Talwar led the Insights and Analytics teams for the largest loyalty network in India. Rewarded multiple times for his contributions, he created a suite of predictive solutions to predict the Next Logical Customer Spend, thus enabling the Next Best Action from brands and clients. Here, along with his team, he delivered the first Digital Consumer Spend Bureau for India. He was also the brain behind delivering incremental Rs 500 crore revenue for India’s largest retail chain.
Before that his experience includes working with some of the best Fortune 500 companies & Tech startups, including Accenture and American Express, where he started and scaled advanced analytics teams from just a handful of members to 50plus data science and analytics professionals. He also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent.
MAM
WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
