MAM
Neo@Ogilvy appoints Flipkart’s Ankush Talwar
MUMBAI: Neo@Ogilvy India has announced the appointment of AnkushTalwar as Analytics & Insights head of Neo@Ogilvy.
With an experience of more than 12 years in data science, analytics & insights Talwar was an analytics leader with Flipkart before joining Neo@Ogilvy. At Neo, he will develop and scale the analytics capabilities for digital and performance media.
Neo@Ogilvy India president and country head Rajesh Bhatia said, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush who will lead Neo@Ogilvy’sjourney into analytics.”
Talwar has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning eCommerce, retail, bankingand utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.
In his last role, Talwar was the head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest e-commerce portal in India.
During his stint at Payback, Talwar led the Insights and Analytics teams for the largest loyalty network in India. Rewarded multiple times for his contributions, he created a suite of predictive solutions to predict the Next Logical Customer Spend, thus enabling the Next Best Action from brands and clients. Here, along with his team, he delivered the first Digital Consumer Spend Bureau for India. He was also the brain behind delivering incremental Rs 500 crore revenue for India’s largest retail chain.
Before that his experience includes working with some of the best Fortune 500 companies & Tech startups, including Accenture and American Express, where he started and scaled advanced analytics teams from just a handful of members to 50plus data science and analytics professionals. He also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
