MAM
NeoNiche appoints Harish Iyer as Head: Content Strategy
September 20, 2018: NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.
An alumnus of St Xavier’s College and NMIMS, Harish Iyer joins NeoNiche with over 14 years of experience in the experiential communications domain.
Prior to NeoNiche, he was associated with organizations like Shobiz, Hungama Digital Services, and Madison; with the best of brands ranging from the IT and networking sector to FMCG. During his career, Harish has played a multi-faceted profile besides being an ace communication professional – a leading columnist, a development sector professional, an equal rights activist, a front-runner in the decriminalization of all consensual sex under section 377.
Commenting on the appointment Mr. Prateek N Kumar, CEO & MD, NeoNiche says. “Having known Harish for over a decade now I have seen him emerge both as a proactive citizen who organizes campaigns on a timely basis and as a creative professional. His experience and diverse interests in varied fields will translate into ideas for client experiences that are unique, rounded, and deeply personal.”
Speaking on his new role, Harish Iyer, says, “I am privileged to be working with an organization that is not only high on creativity but also stands up for diversity. Creativity thrives in organizations with open minds. I find it in abundance in NeoNiche. In keeping with different brand expectations, I look forward to working towards leading the change in the way media is generated, consumed, understood and shared”
The recent ruling on section 377 by the Supreme Court of India, has given a fillip to the spirit of diversity and inclusion in corporate offices. A firm proponent of equal workplaces, Mr. Prateek N Kumar says “At NeoNiche we firmly believe that diversity should be a business decision and not a mere human resources function. Diversity in genders, sexual orientations, and ethnicities ensure heterogeneity in thoughts and impact the ideas that are generated. Gender identity and sexual orientation are integral and distinct for every individual. An organization with deep-rooted values of equality, where every employee brings their whole selves to work, is a formula for better productivity and thereby business growth”
Brands
Wow! Momo launches Indian Momo League with city-themed cricket menu
Colourful, region-inspired momos turn match-time snacking into fan play
MUMBAI: Wow! Momo is serving up a fresh spin on cricket fandom this season with the launch of the Indian Momo League, a campaign that turns match-time snacking into a city-led celebration.
Timed alongside the ongoing Indian Premier League, the initiative introduces six city-inspired momo variants, each reflecting the flavour and personality of Kolkata, Chennai, Mumbai, Delhi, Bangalore and Hyderabad. Built around the idea “Har city ka apna momo”, the range uses natural colours and skips synthetic additives, giving fans a vibrant, edible way to back their teams.
From bold reds to electric blues, the momos are designed to stand out both on the plate and on social media feeds. The visual appeal is deliberate, turning everyday snacking into something shareable, playful and distinctly local.
To deepen the experience, the brand has rolled out IML Combos that bundle momos with fries and beverages, creating an easy, match-ready option for viewers at home or gatherings with friends. The campaign also adds a reward layer, with customers ordering these combos getting a chance to win match tickets, linking the living room to the stadium.
Adding to the competitive spirit, a live Momo Scoreboard tracks orders in real time across cities, allowing fans to see how their city is performing beyond the cricket field. The feature introduces a light-hearted rivalry, driven not by runs and wickets, but by bites and orders.
Speaking about the campaign, Wow! Momo Foods Pvt. Ltd. co-founder and CMO Muralikrishnan said, “With Indian Momo League, we wanted to make fandom more participative and personal. ‘Har city ka apna momo’ is our way of celebrating how every city experiences the matches differently, and bringing that emotion into something as simple and joyful as food.”
The campaign is being amplified through city-focused creatives, creator collaborations, in-store activations and real-time digital content, ensuring it stays closely tied to ongoing match conversations throughout the season.
With the Indian Momo League, Wow! Momo blends food, fandom and friendly rivalry into a format that feels both timely and distinctly Indian, proving that during cricket season, even snacks can take centre stage.
