Executive Dossier
Neo Sports appoints Sanjay Bhoer as VP marketing & sales strategy
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MUMBAI: Coming off the back of recently announced ex-Nimbusite Sunil Manocha’s appointment by Neo Sports as senior VP – advertising revenue, is the appointment of yet another ex-Nimbusite Sanjay Bhoer as vice president – marketing and sales strategy.
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| As the network is in the process of beefing up its senior management, Bhoer will work closely with Sunil Manocha and his key responsibilities would lie in defining strategies for advertising sales as well as consumer marketing. |
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Bringing with him over 10 years of experience in media, Bhoer started off his career with Hindustan Thompson Associates, then moved to Fulcrum after which he went on to join Nimbus in 2002 where he spent two years closely involved with the advertising sales team in selling airtime on the terrestrial platform for the ICC Champion’s Trophy 2002 and the ICC Cricket World Cup 2003. In 2004, Sanjay joined the TV18 Group as head – consumer research for its channels CNBC TV18, Awaaz, CNN-IBN, IBN7 and played a key role in building acceptance and scaling up revenues for business television in India, informs an official release.  Bhoer is a science graduate with a Masters in Management Studies from the Jamnalal Bajaj Institute of Management Studies. |
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Commenting on Bhoer’s appointment Sunil Manocha said, “Sanjay comes with in-depth knowledge of the media landscape; having worked together with him on cricket before, I am sure he will get greater insights and be a valuable asset to the team.” Bhoer added, “This is a very exciting time to be in sports broadcasting and with Neo Sports poised for market leadership, the challenge of working in a strategic function in a large scale broadcasting operation and an intellectually stimulating environment that Nimbus has always had, urged me to move.” |
MUMBAI: Game faces on, pressure high India’s gaming ambitions are levelling up. Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with a bold mission: to crown the country’s first Global Gaming Superstar.
Blending esports with mainstream entertainment, the show brings together competitive gaming, creativity and on-camera performance in a format that tests more than just joystick skills. Contestants will be judged on gameplay, screen presence and their ability to perform under pressure, reflecting how gaming has evolved from pastime to profession and pop culture currency.
Fronting the show are three high-profile ambassadors: actor and entrepreneur Samantha Ruth Prabhu, Indian cricket star Rishabh Pant, and gaming creator Ujjwal Chaurasia. The winner will take home Rs 1 crore ($100,000) among the largest prize pools for any Indian reality show along with the chance to represent India on a global stage.
Backed by a planned annual investment of up to Rs 100 crore, Good Game is also courting brand partners, promising a minimum reach of 500 million among India’s core youth audience. The creators position the show as a bridge between entertainment and interactive culture, offering long-format content, community engagement and commercial scale.
Auditions are now open to Indian citizens aged 18 and above, inviting amateur and professional gamers, creators and performers alike. Shortlisted candidates will be called for in-person auditions in Mumbai on 14 and 15 February, and in Delhi on 28 February and 1 March 2026.
With big money, big names and even bigger ambition, Good Game signals a shift in how India views gaming not just as play, but as performance, profession and prime-time spectacle.
