Brands
Neo HBM ropes in Saif Ali Khan as brand ambassador
Mumbai: Neo HBM on Monday roped in Saif Ali Khan as its brand ambassador. As a part of this partnership, the actor will promote HBM Gold Cement and Steel in India. He will also appear in multi-media campaigns for the brand and raise awareness through direct consumer outreach, the brand said.
Neo HBM aims to create the best combination of cost and quality to meet customer requirements. In its first phase, HBM Gold Cement and Steel is entering the Indian market through its vast network of sales promoters, stockists, and districts in Western Uttar Pradesh, Uttarakhand, Delhi, and Haryana, and soon it’s planning to enter Eastern Uttar Pradesh and Bihar.
On signing in Khan, Neo HBM founder and managing director Vishal Kanodia said, “We are delighted to introduce Saif Ali Khan as brand ambassador for Neo HBM. Our products have carved a niche for customer focus, quality, and consistency. Khan’s consistent performance, commitment, and continued desire to scale new heights and standards personifies our brand.”
“Saif Ali Khan will play a key role in familiarising our brand and value proposition to consumers. Our association with him will strengthen our brand image which offers the most reliable and innovative cement & steel products with best-in-class quality and strength,” he added.
Speaking about this brand association with NEO HBM, Saif Ali Khan said, “It’s an honor and a privilege to be associated with the pioneer of the Cement & Steel industry in India. The company has a legacy of bringing high-quality products to the market and I look forward to this association with the HBM family.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
