MAM
Neo bolsters French Open coverage with a dual feed
MUMBAI: The Neo Sports Network will debut a dual feed broadcast plan for the tennis Grand Slam the French Open. The tournament runs from 26 May-9 June.
The aim of this effort is to ensure that tennis fans do not miss out on any top stars playing simultaneously at the French Open as the network‘s two channels, Neo Prime and Neo Sports, will have live feeds from separate courts.
This is the first time that anybody has done this for a tennis Grand Slam where two channels were used to broadcast separate feeds through the course of the event.
This initiative means that fans will have access to 225 hours of live content on the Neo Sports Network, which is almost twice as much as the 130-140 hours that are typically set aside for live coverage of a Grand Slam across broadcasters.
Neo Sports Broadcast COO Prasana Krishnan said, “The attraction of the French Open is extremely high and Neo‘s coverage is taking it to significant new landmarks. Last year, the reach of the event was a third better than Wimbledon and nearly equal to the other two Grand Slams put together. This year, we will be taking this to greater heights with dual feed coverage and nearly doubling live coverage to 225 hours, which is in line with our strategy to bring in more novelty with non-cricket properties.”
The dual feed will ensure at least 45 additional hours of live content in prime time, providing a win-win situation for both viewers and advertisers.
There will also be live updates and contests on the Neo Prime Twitter handle (@neoprimetv) through the two week period to add to the interactive experience.
ZenithOptimedia managing partner Navin Khemka though doesn‘t feel that the dual feed will make much of a difference in terms of the ad revenue that the event gets. “The sport is too niche. A crore or two more isn‘t going to matter much. The rate isn‘t that high. I think that the aim is more about keeping the two channels alive.” A tennis Grand Slam makes around 3-5 crore in ad revenue.
Rafael Nadal is gunning for an unprecedented eight title, Roger Federer is hunting for that 18th Grand Slam, and Novak Djokovic is just a trophy away from completing a career Grand Slam.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
