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Neil Dawson – Partner at Dawson Pickering joins the Kyoorius Advertising Awards Jury
MUMBAI: Kyorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the addition on Neil Dawson – Partner, Dawson Pickering to the already illustrious list of jury members at the Kyoorius Advertising Awards. Neil joins some of yhr worlds top creatives at the Kyoorius Advertising Awards including Past D&AD President and jury foreman – Roise Arnold – Deputy Executive Creative Director, BBH, Abhijit Avasthi – national Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, Taproot India, Graham Kelly – Regional Executive Creative Director,Isobar, Senthil Kumar – National Creative Director, JWT and Sonal Dabral – Chairman & Chief Creative offier, DBB Mudra Group and Woon Siew Hoh – Regional Executive Creative Director, Hakuhudo.
Apart from 3 years working in South Africa, Neil has spent the whole of his career in London. His ‘Wedding’ ad for Volkswagen Surprisingly Ordinary Prices has, for over a decade, been the most awarded print ad in history. His ‘Fish’ commercial re-launched the Keep Walking campaign for Johnnie Walker globally and as Chief Creative officer on the Philips account Neil won back- to-back Cannes Grand Prix in 2009 for Philips Carousel and 2010 for Philips Parallel Lines.
With long time creative partner Clive Pickering, Neil has recently launched London’s newest ad agency – Dawson Pickering.
The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of re-tweets; the ultimate goal is to create outstanding work that works.
With over 34 categories spanning Press Advertising, Outdoor Advertising, Film Advertising, Radio Advertising, Direct Marketing & Activation, Integrated and craft related categories including Art Direction, Craft for Advertising, Film Advertising Craft – the Kyoorius Advertising Awards will reward only the best of the best in each category. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.
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Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
