MAM
Neetu Singh steals spotlight in Lay’s ‘Isey Kehte Hain Pyaar’ series
Mumbai: The Lay’s ‘Isey Kehte Hain Pyaar’ saga started innocently enough with a cheeky picture shared by Neetu Singh and Ranbir Kapoor, sparking reactions from Alia Bhatt, Soni Razdan, Riddhima Kapoor Sahani and more. In the first film, Ranbir played the dutiful son but the plot thickened when Neetu searched for her missing Lay’s—a pack initially left in Ranbir’s care. The narrative took an amusing turn when he bought out the hidden Lay’s pack from behind the sofa cushions, revealing it with a cheeky smile. With a contented bite, Ranbir sealed the playful prank, triumphantly celebrating his win, 1-0. Since then, the social media buzz had fans eagerly anticipating the next chapter in this family drama.
As the Lay’s banter is unfolding, Neetu Singh is taking the lead, not just in the chip battle but also stealing the limelight from her son, Ranbir Kapoor. The buzz is intensifying as Tripti Dimri, Ranbir’s latest co-star, is joining the fray, adding a delightful twist to the narrative.
In her recent post sharing the brand’s latest TVC, Tripti Dimri is not only cheering on Neetu as the reigning champion but also taking a playful jab at her co-star. Tripti’s caption reads, “Have you also caught your friends red-handed stealing your @lays_india pack? ? Perfect comeback @neetu54 ji! Scorecard is now even at 1-1, is there more to come? ?” expressing her eagerness for the ongoing #IseyKehteHainPyaar campaign.
Fans and followers are taking up sides in this snack showdown with a few commenting “Loved the plot twist!” and “One more sweet ad” sharing their excitement over Neetu one-upping Ranbir while others urge him to think of another clever comeback. With over 280K+ views in just about 15 minutes on Tripti Dimri’s post, #IseyKehteHainPyaar is the new talk of the town!
With the current scorecard reading “RK – 1; Neetu – 1,” the Lay’s ‘Isey Kehte Hain Pyaar’ chronicles promise more drama in the nail-biting chip saga.
As fans sit on the edge of their seats, the question remains: Who is emerging victorious in the next chapter of this drama? Stay tuned to find out!
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
