MAM
Neeta Pant appointed CHRO at GD Goenka Group
MUMBAI: The GD Goenka Group, has announced the appointment of Neeta Pant as its new chief human resources officer (CHRO). With over 22 years of experience in strategic human resource management, Pant brings a distinguished background in clinical psychology and social work.
Renowned for her visionary direction and exceptional communication skills, Pant has successfully spearheaded transformative projects to enhance operational efficiency and align with organisational objectives. Her expertise in HR policy development, process optimisation, and fostering organisational growth makes her a valuable addition to the GD Goenka Group.
GD Goenka Group managing director, Nipun Goenka stated, “We are delighted to welcome Neeta Pant to the GD Goenka family. Her profound knowledge and innovative approach to human resource management will undoubtedly propel our organisation to new heights. At GD Goenka, we are committed to nurturing talent and fostering a culture of excellence, and Pant’s appointment reflects this vision.”
Pant has received numerous accolades, including the ‘Women Achiever Award – 2022’, ‘Excellence in Innovative Education Award – 2022’, and ‘Women of Substance – 2023 & 2024’. Beyond her professional achievements, she is a dedicated advocate for safeguarding women from sexual harassment and chilen from sexual offences, working closely with NGOs in Delhi NCR to raise awareness of these critical issues.
Her academic credentials include a PhD in clinical psychology, dual MBA degrees in HR and marketing, MAs in psychology and english, and a Research Fellowship in strategic HR management. Additionally, she is a certified POSH and POCSO Trainer, Soft Skills Trainer, Graphologist, and Executive Life Coach.
Pant’s appointment marks a significant step in GD Goenka Group’s continued commitment to excellence in human resource management and organisational development.
Digital
AI set to transform media and entertainment industry
From creation to monetisation, AI is rewriting how stories are made and found
MUMBAI: Artificial intelligence is no longer a backstage tool in media and entertainment. It is fast becoming the main act. Delivering the keynote at the FICCI-EY M&E Industry Report launch, Meta managing director and country head Arun Srinivas, laid out how AI is transforming the entire value chain, from content creation to discovery and monetisation.
At the heart of this shift is access. AI is breaking long-standing barriers of language and reach, allowing content to travel further than ever before. Films, short-form videos and creator-led stories are now being dubbed, subtitled and even lip-synced across multiple languages with ease. The result is a more fluid, borderless entertainment ecosystem where stories find audiences far beyond their original markets.
Discovery, Srinivas noted, is undergoing an equally dramatic shift. On platforms such as Instagram and Facebook, a significant share of content consumption now comes from recommendations rather than followers. AI-driven systems are increasingly acting as matchmakers, connecting viewers with content tailored to their interests. In simple terms, content no longer waits to be found, it finds you.
For advertisers and platforms, this intelligence is translating into sharper targeting and improved efficiency. AI tools can identify the right audiences, optimise campaigns and even assist in crafting narratives for advertisements. What was once manual and intuitive is now data-driven and predictive.
India, Srinivas argued, sits at the centre of this transformation. With millions of creators producing content in dozens of languages, the country is both a testing ground and a growth engine for AI-led innovation. A large and rapidly digitising population, widespread smartphone adoption and expanding 5G access are further accelerating this shift towards a digital-first media economy.
Creators are already tapping into AI tools for editing, translation, dubbing and audience insights, enabling them to refine content in real time. Studios, meanwhile, are using predictive models to gauge consumer sentiment and optimise release strategies. Advertisers are deploying AI across campaigns, while developers continue to build new layers of tools and services on top of these platforms.
Srinivas also pointed to emerging interfaces that could redefine how content is consumed. From AI-powered assistants embedded in everyday apps to wearable devices offering immersive, on-the-go entertainment and real-time translation, the next wave of innovation is set to be more interactive and deeply personalised.
The broader message was clear. AI is not just enhancing the media business, it is restructuring it. As creators evolve into full-fledged studios and content becomes inherently multilingual, the lines between production, distribution and consumption are blurring.
With its scale, diversity and digital momentum, India is uniquely positioned to lead this shift. If storytelling has always been the country’s strength, Srinivas suggested, AI could well be the force that amplifies it to a global stage.
