MAM
Neel Pandya joins Pyxis One as CEO, APAC
Mumbai: Pyxis One, a start-up providing AI infrastructure for marketing, appointed Neel Pandya as the new CEO of its APAC business. Pandya succeeds Shubham Mishra, who will now take on the role of global CEO.
In his new role, Pandya will take over the APAC business to strategise and expand operations to manage and navigate Pyxis in the region. He will also play a pivotal role in ramping up hiring for Pyxis One across departments. This year, Pyxis is looking at boosting their hiring by 30 per cent under Pandya’s leadership, the company said in a statement.
“Neel is one of the sharpest minds our country has,” said Shubham Mishra. “He sees and believes that AI infrastructure for marketing is all set to transform the way we approach business growth itself. We have started expanding into the Americas and Europe faster than we expected and having Neel with us will make our expansion efforts a lot smoother.”
Pandya is a seasoned marketing professional who has global experience and a deep understanding of the APAC regions. He joins Pyxis One from Loreal, where he performed as the youngest head of media and digital.
“It’s going to be a positively challenging position as Pyxis makes its mark across the global landscape and APAC operations begin to ramp up multi-fold,” Pandya said on his new role.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
