MAM
N&D Communications bags Repco Homes account
CHENNAI: New media-advertising agency N & D Communications has bagged the Repco Homes account. Repco Homes is a subsidiary of Repco Bank, a 33 year old bank started by repatriates with 33 branches in South India.
The company has been keeping a low profile so far and N&D will initiate it into its maiden media campaign. The account estimated at Rs.1.5 crores. Most of the money will go into creating television commercials which will be supported by radio and print.
An official release informs that Repco is looking to strengthen its base by making the average Indian’s dream of having a home of his own come true. It offers a variety of homes loans – home loans for residential and commercial purposes besides other specific segments like Working Women Scheme , Fifty Plus Scheme, Gurupranaam Scheme for Teachers , Super Loan Scheme for Legal Heirs and so on. The current market with the increase in double income households and greater diposable incomes is ripe for an initiative of this kind states the release.
N&D has devised a strategy that focusses on the USP of Repco Homes – ‘Home Loans in 3 Days’ – probably the fastest home loan available. The initial foray will be through radio spots in regional languages and print in both English dailies as well as the vernacular. The print ads are strongly wedded to the USP and practicality. The Radio spots use a touch of sentiment and creative cracks in daily life situations to convey the message. The campaign is scheduled to be released in mid-August.
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
