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NCL Alltek and Seccolor appoints TAG Vinnatti as creative agency
MUMBAI: TAG Vinnatti has recently been appointed to look after the complete branding and advertising duties of NCL Alltek and Seccolor – a part of the NCL Group. The company is the sole licensee for ICP plasters in India.
TAG Vinnatti VP business development Meenaz Shamim said, “We are grateful for the faith that the senior management team at NCL Alltek and Seccolor has placed in TAG Vinnatti. It reiterates our firm belief that great work always finds a great client. We began operations in Bengaluru less than a year ago, and it is an encouraging sign that clients such as NCL in Hyderabad are excited to partner us. It raises the expectations we have of ourselves in Bengaluru and inspires our entire team to push the envelope even further.”
TAG Vinnatti managing partner and creative director Anand Nair added, ““Working with Mr Menon and Mr Aditya has been a rewarding experience. They have continuously encouraged us to stretch our boundaries and have been very receptive of ideas that we have presented. They have been clear about their business vision and have been involved at every step of the creative process working as partners to lay a strong creative foundation for this brand. We are optimistic about this association continuing to flourish and look forward to scripting exciting stories for each of their business verticals in the near future. NCL Alltek and Seccolor is a young and dynamic brand that without doubt, will leave a strong mark in the building materials and construction industry and we hope to be part of that journey with them.”
KAS Menon, who is advising NCL on Communications, said, “We went through a rigorous process of vetting agencies, for we wanted someone who would imbibe the ethos and values of this group’s rich legacy while also complementing the future vision that the management has for the business. While the TAG Vinnatti team have a very strong understanding of the building materials and construction domain, and a strong creative vision as well, what truly excited us about partnering them was the ability of their team to understand our history and strike the perfect balance while marrying that history with a modern, contemporary story for the future.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
