Brands
NBA partners Jabong to operate official online store
MUMBAI: The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.
The NBAStore.in is powered by Jabong which will offer authentic merchandise, including player jerseys, fanwear apparel, performance and casual footwear, backpacks, caps, and a host of other accessories.
As part of the partnership extension, Jabong will also serve as a partner for the recently launched NBA daily fantasy game on NBA.com, Dream11.com and the Dream11 app, providing players with the opportunity to win NBAStore.in gift cards. Jabong will continue to be a key partner of select NBA events in India.
NBA India MD Yannick Colaco said, “Since the launch of our online store four years ago, sales have grown fivefold, so we are thrilled to extend our partnership with Jabong to continue providing our fans in India with the latest NBA gear.”
“We have always strived to partner with leading international sports brands, and with the launch of NBAStore.in in 2014, we addressed the growing demand for NBA merchandise in India,” said Jabong CEO Ananth Narayanan.“We have witnessed significant growth in NBA merchandise sales over the last four years, and we look forward to continuing our association with the NBA to provide a destination for fans in India to celebrate their passion for basketball.”
The NBA now has 12 international e-commerce sites.
Also Read:
Mairu Gupta and the art of building the NBA in India
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
