MAM
Nayara Energy’s celebrates the spirit of new India in its latest brand film
Mumbai: As India gears up to celebrate its 78th Independence Day, Nayara Energy unveiled a new brand film as an ode to the unrelenting spirit of Indians who are propelling the nation’s growth. Aptly titled ‘Naye India Ka Nayara’, the film beautifully captures inspiring stories embodying values such as resilience, inclusivity, and sustainability while delving deeper into the evolving identity of a new India.
Conceptualised to capture the essence of a new transforming India, where dreams and responsibility work together to pave the way for a brighter future. The film weaves together stories of determination, inclusivity, and community spirit. From a delivery driver pursuing education to a female bus driver breaking stereotypes, to a farmer and urban professional collaborating for children’s nutrition, and a woman promoting sustainable fashion, each narrative exemplifies the dynamic and evolving spirit of India that is visible beyond the metros. As these scenes unfold, vibrant energy waves in Nayara’s brand colors ripple through each character, embodying the unity and vigor that fuels the essence of modern India.
This thought-provoking film directed by Mumbai-based digital agency ibs fulcro, is a tribute to every Indian who is contributing to our nation’s progress. The role of energy is innate in facilitating the growth of economy and enhancing mobility thereby fueling the dreams and aspirations of a billion people. #NayeIndiaKaNayara is a celebration of the dynamic and evolving spirit of India. The film culminates with energy waves traveling through the Nayara refinery, symbolizing the source of energy seamlessly connecting businesses and people. The journey through diverse narratives and its focus on empowerment, equality, collaboration, and sustainability culminates in the powerful message of ‘#NayeIndiaKaNayara’.
Nayara Energy strives to be a strong partner in India’s energy needs. The narrative intertwines tales of resilience and community engagement. Each Indian has an innate role in the nation’s progress and the film celebrates the spirit of progress and inclusivity embodied in the #NayeIndiaKaNayara campaign.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
