MAM
Nayara and Sanctuary celebrate Gir’s legacy with ‘The Gir Inheritance’
MUMBAI: When it comes to celebrating nature’s majesty, Nayara Energy and Sanctuary Nature Foundation are roaring in harmony. The duo has unveiled The Gir Inheritance, a stunning coffee table book that pays tribute to the wild beauty, cultural richness, and enduring conservation legacy of Gujarat’s Gir Forest, the last refuge of the majestic Asiatic lion.
Published by Sanctuary, the book was presented to select recipients as a symbolic gesture of support for Gir’s lions and the communities that protect them. Every page of The Gir Inheritance captures the pulse of this living ecosystem: its resilient wildlife, its deep-rooted traditions, and the untiring efforts that have kept this sanctuary thriving against all odds.
Through a blend of evocative imagery and heartfelt storytelling, the book explores Gir’s evolution from a royal hunting ground to a global symbol of conservation success. It doesn’t just showcase nature’s splendour, it reveals the powerful link between protecting biodiversity and nurturing local livelihoods, urging readers to see conservation as a collective inheritance, not a distant cause.
“At Nayara Energy, we are committed to protecting and preserving India’s natural heritage,” said Nayara Energy chief executive officer Teymur Abasguliyev. “The Gir Inheritance is a tribute to those who have tirelessly worked to protect Gir and its ecosystems, ensuring that future generations inherit this invaluable living legacy. We are honoured to be part of this vital mission.”
Echoing the sentiment Sanctuary Asia editor Bittu Sahgal remarked, “The Gir Inheritance captures the heritage of Gir, home to the last sanctuary of the endangered Asiatic lion. The ‘Pride of Gujarat’ owes its resurgence to the efforts of scientists, communities, and conservationists. Nayara’s support ensures that this vital legacy continues for generations to come.”
The collaboration underscores Nayara Energy’s wider sustainability philosophy, one that links business responsibility with biodiversity preservation. It’s not just about powering economies, but also about powering purpose.
By celebrating Gir’s triumphs and trials, The Gir Inheritance invites readers to reconnect with the wild heart of India reminding us that protecting nature is, ultimately, protecting our own future.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
