MAM
Nayanthara starrer Anaamika slated to hit the Big screens this Dussehra
Mumbai, July 9, 2013 –Sekhar Kammula’s latest bilingual venture Anaamika is planned to release in Tamil and Telugu this Dussehra..The director plans on completing this saga by mid July and is currently filming with the cast at a fast pace across Hyderabad at real locations amidst the chaos of Murgi Market, the famous Choodi Bazaar, Sultan Bazaar, iconic Charminar and Begum Bazaar.
Anaamika marks the debut of critically acclaimed Telugu Director Sekhar Kammula in Tamil cinema. Kammula’s first film, Dollar Dreams was a critical success, and won him the National Film Award for best debutant director, he has also bagged six Andhra Pradesh state Nandi Awards and in 2011 and was among the director‘s delegation to represent Indian Cinema at the Cannes Film Festival. The film’s music and background score is composed by National Award winning music director M.M Keervani, who has given chart topping tunes to over 200 films.
Excited about the project, Nayantara comments, “It’s an honor to have worked with a critically acclaimed and award winning director like Sekhar. I am thrilled to be a part of this project which gave me an opportunity to play the lead protagonist of a strong female character. With a completely new look in Anaamika I hope that the audiences would appreciate the film and my role.”
Commenting on his latest venture, Sekhar adds, “My love and passion for movie making gets bigger and better with a film like Anaamika. This adaptation in design and appearance of the characters is completely different and I hope it excites my audience. It’s always challenging to make interesting movies and Anaamika is a challenge I have thoroughly enjoyed.
Anaamika marks the debut of Viacom18 Motion Pictures in the Telugu and Tamil market and is being Produced by Endemol India, Logline Productions Pvt. Ltd and Select Media Holdings. Catch Anaamika, the thrilling bilingual adaptation this festive season at a theatre near you.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
