MAM
Natrajan & Subramanian quit LIM, Manas Mishra joins as prez
MUMBAI: Lintas Initiative Media‘s top two executives have quit. Sudha Natrajan, the CEO of the agency, and Raghav Subramanian, the COO, have moved on to start their own venture.
Meanwhile, Lintas Initiative Media has appointed Manas Mishra as the president. Based in Gurgaon, he will service the agency’s blue
chip accounts in the country including Maruti Suzuki, Sony Electronics, Voltas, Expedia, 3M and Citizen watches.
Mishra, who moves in from Starcom MediaVest Group- Greater China where he has been working as the managing director, will report to Lintas Media Group chairman and CEO Lynn de Souza.
Natrajan will be with the agency till the end of July, after which she will pursue her own venture in the media and entertainment space. It, however, could not be confirmed on exactly what her venture would be.
Lintas Media Group CEO Lynn de Souza said, “Sudha has been a great asset to Lintas Media Group. Her business acumen and affectionate nature have won her long standing relationships in the media industry which will serve her well in future pursuits. We will miss her terribly but respect her desire to try out something new”.
On the appointment of Mishra, De Souza said, “It is wonderful to have Manas back with us. He has grown manifold during the time he has spent with other leading agency networks, while retaining a strong strategic bent of mind. His service on the Technical Committee of the IRS has also been highly appreciated.”
Mishra added, “I am looking forward to this new journey with Initiative, building new partnerships with teams and clients.”
Mishra is a media and communications professional with 17 years of experience spanning media strategy, revenue growth, successful team leadership, and P&L management. Prior to Starcom, he was with Mudra Connext. He has also worked with Mediaedge CIA, and Contract, and also ran the Initiative Mumbai office from 2004 to 2006.
Natrajan has over 20 years of brand marketing, client servicing and media management experience. At LMG she has worked with clients like Maruti Suzuki, Sony Electronics, Religare Enterprises, Voltas and Naukri.com.
Subramanian had joined LIM in December 2011. Prior to LIM, he was with Starcom MediaVest Group. He has over 20 years of
experience in the business of media, consulting, analytics and research.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
