Brands
NatGeo inspires Goafest to go green
MUMBAI: In its 12th year, the festival pledges to reduce its environmental footprint with the help of National Geographic. The much awaited Goafest 2017, organized by the AAAI and The Advertising Club will be hosted in Goa from 6 – 8 April, 2017. Like every year, this year too promises to showcase and recognize the most incredible creative and planning work of the year. However, there is one significant change in the awards for the first time in its 12th year history.
Goafest has pledged to be more conscious of its environmental footprint in its 12thedition. For this cause, it has partnered with National Geographic, an iconic brand which has inspired people to care about the planet for more than 129 years. National Geographic will come on board as the ‘Green Partner’ to help make the festival not only a congregation of the country’s best creative and planning minds, but also one that is conscious about its actions, and their impact.
Some of the initiatives include the organizing committee using recycled paper and making available a system of carpooling for the delegates. However, both National Geographic & Goafest agree that the organization committee adopting a host of initiatives will not be enough. Real impact and change will happen if the delegates themselves are involved and engaged in this initiative.
Consequently, National Geographic will create an awareness drive throughout the festival to shock, educate and inspire delegates for the need to be environmentally conscious. Delegates will also be encouraged to do their bit, from collecting water they would’ve wasted to ditching plastic bottles for the much sought after National Geographic branded water bottles.
FOX Networks Group India Business Head Swati Mohan said, “National Geographic has been educating and inspiring people to care for the planet. Our association with Goafest is another endeavor in the same direction – to make our incredible industry aware and conscious about preserving the planet. We are confident that the country’s best creative and planning minds will adopt this cause and be our partners to spread this important message.’’
Goafest chairman Ashish Bhasin adds, ‘’This year, apart from being this festival that is associated with excellence, we wanted Goafest to be a festival that is conscious and responsible. This year, Goafest is Green through the various initiatives that we have adopted. We couldn’t find a better partner than National Geographic for this cause.”
National Geographic reaches 139 million television viewers in India and globally the entire portfolio to 700 million consumers each month.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
