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Nasscom Foundation appoints Six Degrees BCW as its strategic communications partner
Mumbai: Nasscom Foundation has appointed Six Degrees BCW, part of BCW India Group, a leading integrated communications firm in India, as its strategic communications partner. The collaboration with Six Degrees BCW aims to strengthen Nasscom Foundation’s brand presence and expand the reach and impact of its TechForGood initiatives across India.
Part of the nasscom ecosystem, the foundation’s commitment lies in its core philosophy of TechForGood, ensuring technology’s accessibility and its role as a catalyst for social impact. Nasscom Foundation operates across diverse areas including social innovation, women’s entrepreneurship and skilling the youth, thereby integrating sustainable development goals into its initiatives. Committed to leveraging technology to engage marginalized communities and encouraging collaboration among government, industry, and NGOs, the foundation emphasises technology’s role in driving inclusive digital progress, leaving no one behind.
“We are excited to partner with Six Degrees BCW to advance our mission of leveraging technology for social impact,” said Nasscom foundation CEO Nidhi Bhasin. “Our organisation has been instrumental in driving digital inclusion in marginalised communities and creating equal opportunities for all sections of the society, and we hope that this collaboration will enable us to amplify our impact even further. Six Degrees BCW’s expertise in strategic communication and the team’s understanding of the socio-technological landscape aligns with our vision. We believe this partnership will enable us to communicate our initiatives more effectively and inspire greater participation from all stakeholders.”
“With India at the cusp of digital transformation, we are thrilled to be partnering with nasscom foundation on its journey towards driving inclusive digital progress,” said Six Degrees BCW India lead Vandana Sandhir. “We will leverage our strong presence in India and our expertise in reaching diverse audiences via a focused approach to drive increased visibility for the foundation’s initiatives and further strengthen its position as a catalyst for positive change.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
