Brands
Narayana Health unveils new brand identity
Mumbai: Narayana Health – one of India’s largest healthcare providers, has unveiled its new logo and announced a comprehensive rebranding exercise across all its healthcare facilities. This transformation encompasses its network of super-specialty hospitals, heart centres and primary care facilities, signifying Narayana Health’s unwavering commitment to building a healthier India.
Unveiling the new brand identity, Narayana Health founder, chairman and executive director Devi Prasad Shetty said, “For the past two decades, we have consistently delivered high-quality healthcare services to all. In this extraordinary journey, we have brought several innovations in the healthcare delivery model, making quality healthcare accessible to the people we serve. Today marks a significant transformation in our journey, where we are integrating all aspects of Narayana Health into a singular cohesive identity with One Name, One Heart, and One Mission”.
The new logo incorporates three beating hearts seamlessly & reinforces ‘healthcare with a heart’ into the Group’s visual identity. It reinforces Narayana Health’s commitment to serve people whole-heartedly and provide healthcare with empathy & compassion. The fresh brand logo, with updated fonts and a colour palette of red and blue, symbolises Narayana Health’s foundation as a cardiac care provider while looking ahead to newer horizons.
“Our evolution is more than changing logos. Our mission is to deliver integrated care, wherein we take full responsibility for every aspect of our patients’ healthcare needs, from prevention to treatment. With our imminent entry into the health insurance sector and our investment in healthcare services closer to patients’ homes, this identity arrives at a pivotal juncture in our journey” said Narayana Health group CEO & managing director Emmanuel Rupert.
With the brand transformation exercise, ‘Narayana’ will serve as the universal nomenclature, ensuring consistent messaging across all healthcare verticals. Clinics will be called Narayana Clinic, Labs to be named Narayana Lab and similarly pharmacies to be called Narayana Pharma. All hospitals across the country will adopt the standardized name Narayana Health.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
