MAM
Naagin appoints Mint and Milk PR as their new communications partner
Mumbai: Mint and Milk PR has announced the onboarding of Naagin as part of its expanding client roster. With a focus on elevating the brand’s visibility and shaping its communication strategy, Mint and Milk PR will help Naagin strengthen its market presence through strategic media outreach, influencer collaborations, and impactful campaigns.
Founded in 2019 by Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan, Naagin brings a bold twist to everyday meals with its hot sauces, crafted from indigenous Indian chilies such as Guntur, Byadgi, Sankeshwari, Kanthari and Bhut Jolokia. Known for its versatile and unique yet authentically Indian flavors, Naagin has also expanded into essential modern-day pantry staples like crispy chilli oil, salsa & pizza-pasta sauces, all while upholding a commitment to the same quality that has won them International hot sauce awards. With a focus on sustainability through responsible sourcing, the company is also plastic-neutral. The sauces are available in over 700 premium outlets across India and can also be purchased internationally through platforms like Amazon USA, and successful pilots with Walmart Canada and Carrefour UAE.
Commenting on the collaboration, Naagin co-founder Mikhel Rajani said, “As a brand that was born out of our passion for Indian spices, we’re always looking for ways to tell our story in new and engaging ways. Mint and Milk PR has a strong track record of working with brands that stand for innovation and quality. We believe their expertise will help us reach even greater heights.”
Mint and Milk PR co-founder Komal Rukhana added, “Naagin is a truly unique brand that brings together the bold flavors of India’s diverse chilies with a strong commitment to sustainability. We’re excited to onboard them and share their story in a creative, yet engaging manner.”
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
