Brands
MyTeam11 acquires title sponsorship rights of the India Tour of West Indies 2019
MUMBAI: In a significant announcement, MyTeam11, one of India’s leading fantasy sports platforms, was announced as the Title Sponsors of the highly anticipated and upcoming tour of the Indian cricket team to the Carribean Islands, by Cricket West Indies. The tour will now be rechristened the ‘MyTeam11 International Series’ and actually begins in Florida, USA.
The tour commences on August 3, when the first of three T20 internationals between the two sides are scheduled for Florida and will see a total of three T20s and One-Day Internationals (ODIs) each as well as two Test matches in a five-week period.
Commenting on the development, Mr. Dominic Warne, Commercial and Marketing Director, Cricket West Indies said, “Cricket West Indies is delighted to welcome “MyTeam11’’ as the title sponsor of the forthcoming ‘MyTeam11 International Series’ between the West Indies and India. We know that sports fans and cricket fans in particular are exploring additional ways to grow their engagement with the sport they love. MyTeam11’s sponsorship gives fans a new means to get involved with all of the action throughout India’s tour of the West Indies. The Series will be full of excitement across all three formats of the game pitting the world’s most followed team, India, against every cricket fans’ second favourite team and the heartbeat of the Caribbean, the West Indies. This partnership demonstrates the appeal of the West Indies cricket brand far beyond Caribbean shores.”
Also giving a thumbs-up to the association was MyTeam11 Brand Ambassador and former India cricketer Virender Sehwag. He shared the following thoughts, “What makes me really proud is that MyTeam11 is the first fantasy sports company that has become the title sponsor of a cricket series. This shows their commitment towards the sport. I Congratulate MyTeam11.”
Vinit Godara, CEO, MyTeam11 also shared his views saying, “MyTeam11 is not only one of the largest fantasy sports platform and our dream project, but is more of a mode for users to achieve their dreams. The growing relationship between our users and the platform motivates us to always offer them something new and indispensable. After, multiple modes and multiple languages, we have another good news for our users, in terms of Title Sponsorship of India vs West Indies series. We believe that this collaboration will not just help us reach new milestones and uncover new potentials for the platform but will also make MyTeam11 a bigger Brand Name.”
Further, discussing about the partnership, Sanjit Sihag, COO MyTeam11, mentioned, “We always strive to be the first when it comes to the introduction of something innovative or unique. Through this tie-up MyTeam11 will become the first ever fantasy sports platform to become the Title Sponsors of a series, and targeting an international series in the first go will surely add another feather to MyTeam11’s cap of success.”
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
